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Mentor, Valeant in Aesthetics Alliance

To form joint physician loyalty program for breast implants and facial products

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By: Tim Wright

Editor-in-Chief, Contract Pharma

Mentor Worldwide LLC has entered into a five-year collaboration agreement with Valeant’s Medicis division to form a joint physician loyalty program called the M2VP Program (Medicis-Mentor Valued Partner Program) that will include the MENTOR line of breast implant products and Medicis facial aesthetics products, including neurotoxin, fillers and skin care.
 
“We believe the creation of a combined loyalty program allows both organizations to deliver more value and choice to plastic surgeons operating in an increasingly competitive market,” said David J. Wilson, Worldwide President, Mentor Worldwide LLC. “By incorporating the best features of other programs, we’ve created a premier loyalty program that includes Mentor’s leading breast implant products — and provides product savings and benefits to our customers.”
 
The M2VP program allows participating members to earn points, which establish status within the program and can be redeemed for product purchases. Mentor and Medicis aim to address many of the issues that physicians encounter with other programs.
 

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